If you ignore a socioeconomic group because you don’t think they’re worthy of your product or you’re afraid they might look down on your product or you just plain don’t want them to have your product, you’re making a political judgment. It’s certainly a business judgment, too, but it’s political in its implications.
Read MoreThere are other classes in the academic galaxy that teach AI, maybe even some that instruct students in how to use the AI tools that are increasingly baked into CRMs, content-creation tools, e-commerce platforms, and even communication tools like Slack. But I know for sure where I go textbooks fear to tread.
Read MoreMomma Gump was right: Stupid is as stupid does.
Read MoreTwo industries, two tales of devastation … and two distinctly different paths for recovery.
Read MoreThere are important marketing lessons to be found in the trading-card bubble. Let’s see what you can learn (or relearn) from the bubble, and how it can help you market more effectively.
Read MoreAmerica has forgotten the basic lessons of its past.
Read MoreHow can one company have a great mission statement and business success, while another company is doomed to wander in the wilderness?
Read MoreThe central conceit of any social network is that once you navigate outside of the hard circle of your close friends, you’re going to be presented with either what’s popular or what fits that channel’s algorithmic impression of you, or both, and that’s nothing if not unoriginal.
Read MoreContent marketing is awesome, except for one thing: It doesn’t jibe with the way humans actually behave.
Read MoreFacebook needs to go because it’s the worst kind of friend. You tell it everything and it doesn’t keep your secrets. You trust it and it betrays you.
Read MoreIf something is working for you online, you have every right to ask why.
Read MoreIf you’re just given a number, a raw score, a survey result without the context of time, how can you tell what it means?
Read MoreToo many outside entities come in with too limited a knowledge of their client’s business and too small a toolbox, and encourage their clients to run around the best backhand on tour. And too many clients don’t know their own business, take the advice and suffer the consequences.
Read MoreAfter 25 years in business, I’m convinced that my journalism-school education prepared me perfectly to succeed in business.
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