Textbooks, instructors at other schools, and students all seem to have some really cockeyed ideas about marketing research … or maybe I do.
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The North Face didn’t need to own Wikipedia to be anything more than it already was, to anyone. Now, to many of its most ardent fans, it’s something less.
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If something is working for you online, you have every right to ask why.
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Too many outside entities come in with too limited a knowledge of their client’s business and too small a toolbox, and encourage their clients to run around the best backhand on tour. And too many clients don’t know their own business, take the advice and suffer the consequences.
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