Great marketing demands a laser-like focus on customer experience.

Great customer-experience programs start with a deep dive into your customers. 

 Who are they? What are their likes and dislikes? What motivates them – and what scares them? Most importantly, how do they interact with your brand, and how do they feel about those interactions?

 Do your research first. We are strong advocates for a coordinated business-research program.

Learn more about our approach to effective marketing research.

Survey Creation

Good research starts with asking the right questions. And asking the right questions of your respondents starts with us asking the right questions of you. We can create everything from qualitative scripts to detailed quantitative studies, including conjoint analysis.

Focus Groups and Qualitative Interviews

We do the interviewing (live or Zoom), capture the data, and present the data in detailed reports that cut through to the key findings and actionable takeaways.

Survey Analysis

What does the data mean? We excel at sifting through the data for actionable insights, and presenting them to you in easy-to-understand formats. However, we take things one step further, and provide action plans based on the survey data.

Leveraging Survey Data

Can you use survey data for other purposes – assisting with product development or driving content? Can you turn survey data into a white paper that can be parsed for social media, used as the basis for a video, or placed on a landing page and used as a lead generator? Because we see the whole picture, we deliver those insights – and because we have extensive experience building materials from survey data, we can create the deliverables.

Research Planning

Marketing research needs to be planned and timed to align with your business imperatives. It also needs to be budgeted for. We create an integrated research program that works with your marketing and business plans.

Competitive Intelligence

We have launched competitive-intelligence programs for several top brands, in a variety of verticals. We specialize in digging deep to determine how your competitors are marketing their business, where their customers are, and where opportunities might lie.