There’s a right and a wrong way to do everything– including developing and launching new products. Our experience launching hundreds of consumer and B2B products has given us unique insight into the product-development process.

Product Research

You might think there’s a need for your product concept. We design product tests that can prove the need (or lack thereof). We do focus groups, survey research, and conjoint testing of your product concept.

Product Conceptualization

One of our favorite things is turning product research into actual products. And after doing it successfully hundreds of times, we’re pretty good at it.

Segment Analysis/ Predictive Modeling

We can do data-based product development any way you choose. Would you like us to build a predictive model to see who might buy your product, and in what quantity? We’ve built extremely accurate multivariate models for highly complex businesses.