Solid research and a commitment to customer experience can appropriately frame the discussions in an offsite or budget-planning meeting, and can make the process much more efficient and fulfilling.
Read MoreToo many outside entities come in with too limited a knowledge of their client’s business and too small a toolbox, and encourage their clients to run around the best backhand on tour. And too many clients don’t know their own business, take the advice and suffer the consequences.
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