If you ignore a socioeconomic group because you don’t think they’re worthy of your product or you’re afraid they might look down on your product or you just plain don’t want them to have your product, you’re making a political judgment. It’s certainly a business judgment, too, but it’s political in its implications.
Read MoreThere are other classes in the academic galaxy that teach AI, maybe even some that instruct students in how to use the AI tools that are increasingly baked into CRMs, content-creation tools, e-commerce platforms, and even communication tools like Slack. But I know for sure where I go textbooks fear to tread.
Read MoreWithout quality content to balance the garbage, the odds are much greater that AI tools will reinforce lies and hate speech, will perpetuate stereotypes, and will generate content that is blander and blander while at the same time being less and less reliable.
Read MoreWhile it's swell that publishers and AI-tool owners are getting together to decide the fate of content on the internet, it seems like a lot of key questions aren’t being addressed, which means that the real creators are going to be left on the outside looking in. Again.
Read MoreBy adding AI to search Google has made search less reliable and less useful … and they stand poised to wreck years of diligent SEO efforts on the part of some really smart people.
Read MoreWhat do you do with a bad writer who’s itching to write more? You find ways to put them to work that don’t cause you more work.
Read MoreTextbooks, instructors at other schools, and students all seem to have some really cockeyed ideas about marketing research … or maybe I do.
Read MoreMomma Gump was right: Stupid is as stupid does.
Read MoreTwo industries, two tales of devastation … and two distinctly different paths for recovery.
Read MoreThere are important marketing lessons to be found in the trading-card bubble. Let’s see what you can learn (or relearn) from the bubble, and how it can help you market more effectively.
Read MoreHow can one company have a great mission statement and business success, while another company is doomed to wander in the wilderness?
Read MoreFacebook is the Draco Malfoy of social-media platforms – the smarmy, too-smart jerk totally deserving of a paste upside the snoot.
Read MoreThese are not easy times. There are no easy answers – for you or I or thousands like us. All I have are a few recommendations that may or may not work.
Read MoreHope your 2020 plans don’t include a lot of spending on SEO.
Read MoreMedia done right works. For all the hand-wringing and gnashing of teeth over the future of media and marketing, it comes down to that.
Read MoreConsumers deserve a piece of the action – their action – and it shouldn’t come cheap just because their name isn’t Amazon or Google.
Read MoreThe North Face didn’t need to own Wikipedia to be anything more than it already was, to anyone. Now, to many of its most ardent fans, it’s something less.
Read MoreThe central conceit of any social network is that once you navigate outside of the hard circle of your close friends, you’re going to be presented with either what’s popular or what fits that channel’s algorithmic impression of you, or both, and that’s nothing if not unoriginal.
Read MoreContent marketing is awesome, except for one thing: It doesn’t jibe with the way humans actually behave.
Read MoreSearch is a fact of our collective marketing existence – but does paid search have to be?
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