By adding AI to search Google has made search less reliable and less useful … and they stand poised to wreck years of diligent SEO efforts on the part of some really smart people.
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What do you do with a bad writer who’s itching to write more? You find ways to put them to work that don’t cause you more work.
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Hope your 2020 plans don’t include a lot of spending on SEO.
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Content marketing is awesome, except for one thing: It doesn’t jibe with the way humans actually behave.
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Search is a fact of our collective marketing existence – but does paid search have to be?
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Good marketing is not and will never be playing the “What time does the Super Bowl start?” game, or hundreds of related games. This is bad marketing, and if you think this sort of dragon-chasing is good marketing, shame on you.
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